NODWIN Gaming Enters U.S. Market with New Subsidiary

NODWIN Gaming has officially planted its flag in the United States with the launch of a new company, NODWIN Gaming USA Inc. Public filings confirm the creation of this Delaware-based corporation, marking the India-headquartered esports firm’s first formal entry into the American business landscape.

A subsidiary of Nazara Technologies, NODWIN Gaming was co-founded in 2015 by Akshat Rathee and Gautam Virk. The company is known for its involvement in esports tournaments, pop culture conventions, content production, and fan-focused gaming events.

Akshat Rathee, CEO in a statement, explained the strategic rationale behind this move: “As NODWIN Gaming levels up across the world, we have a presence in most parts of the emerging world. Our footprint is now in South and Central Asia (India/Dubai/Uzbekistan/Kazakhstan), East Asia (Singapore/HK/Japan/Taiwan), and Europe (Germany/France/Ukraine).

As we move to a more tumultuous world, we believe gaming is an industry that may have a long-term robustness despite the near-term stress of layoffs.

Having a toehold in the U.S. allows us to respond more nimbly to an ever changing world of business, investments, proximity, and relevance.”

At a time when several esports organizations are scaling down operations, NODWIN continues to double down on growth, strengthening its presence in global markets.

Over the past few years, the company has acquired or partnered with several businesses to expand its capabilities and geographic reach. These include Indian media outlet AFK Gaming’s agency division, esports marketing firm Ninja Global FZCO focused on West Asia and Turkey, Freaks 4U Gaming in Europe, Singapore-based live events group Branded, Comic Con India, Ukrainian tournament organizer StarLadder, and creator network Trinity Gaming.

The U.S. expansion further underlines NODWIN’s ambition to become a globally integrated esports and gaming entity, rooted in emerging markets but thinking on an international scale.